Dubai has once again strengthened its place as the global capital of branded residences, backed by strong demand from high-net-worth individuals, record-breaking project launches, and a fast-expanding development pipeline.
According to the latest 2025/2026 reports on Branded Residences, Dubai outperforms major international cities like Miami, New York, and London in both finished and upcoming branded residential developments.
A Statistics on Dubai Branded Residences
The following impressive numbers support Dubai’s supremacy in the market for branded homes:
- 64 branded home projects have been finished.
- As of the end of 2025, there were 87 projects currently in the pipeline.
- There are now about 150 branded housing projects in the emirate.
- 250 projects are expected by 2030, a nearly 80% increase.
Within the Middle East and North Africa (MENA) area, Dubai is the clear leader, accounting for the majority of finished and future developments.
Growth of the Global Branded Residences Market
The branded residences sector is experiencing rapid global expansion:
- 19% growth year over year
- In 2025 alone, more than 220 new projects were added to the global pipeline.
- Over the last five years, the MENA region has grown at one of the quickest rates in the world, at 187%.
This growth reflects increasing buyer preference for lifestyle-led properties backed by globally recognized brands.
Why Are Global Buyers Choosing Dubai?
Several factors continue to drive international demand for branded properties in Dubai:
1. Tax-friendly Environment
Dubai is a popular location because of its attractive tax structure, which includes neither an income tax nor a capital gains tax.
2. Capital Security
For international investors looking for long-term stability, Dubai is one of the most secure and reliable investment markets.
3. Connectivity & Lifestyle
Dubai is positioned as a truly global gateway because of its top-notch infrastructure, international connectivity, and luxurious lifestyle options.
Major Branded Residence Launches Fueling Growth
Dubai’s market growth has been accelerated by a number of high-profile launches:
1. Binghatti’s Mercedes-Benz Locations
- A multi-tower project worth Dh30 billion
- adds thousands of branded units to the skyline of Dubai.
2. JW Marriott Homes
- Announced plans to launch branded residences in Dubai, further strengthening hospitality-led developments
- These launches demonstrate the increasing self-assurance of developers and luxury brands in Dubai’s real estate sector.
Emerging Hotspots in the UAE
While Dubai remains the main hub, other UAE locations are gaining attention for branded residences such as
Ras Al Khaimah
- 24 branded residential projects are in the pipeline for Ras Al Khaimah.
- Growing interest from investors as a result of lifestyle-focused developments
Abu Dhabi
- Emerging as a strong contender as developers diversify beyond core urban markets
These locations are a reflection of the growing demand in the UAE for branded homes with a resort-style and lifestyle focus.
Conclusion: the Future of Branded Residences in Dubai
The market for branded residences in Dubai is expected to continue growing due to the demand from millionaires, growing interest from around the world, and high developer confidence.
Dubai is predicted to have about 250 branded residential complexes by 2030, solidifying its status as the top location for branded luxury living worldwide. If you’re considering investing in branded residences in Dubai, explore available properties on luxliving.ae and be part of this growing market.